Tytuł pozycji:
Balanced scorecard and its adaptation to pandemic reality
The main goal of the work is researching and discovering the methodology of “Balanced scorecard” and trying to propose the possible new methods of use and adaptation of this method to the pandemic reality. It is a concept of monitoring the strategy in a long-term perspective. It uses a coherent system of financial and non-financial indicators for the ongoing assessment of the organization. It is strictly based on the control and management of the company's key factors. However, this does not mean that it is a ready-made solution that does not require any work. For it to work, key factors need to be defined, configured and monitored. Then it is able to identify problems in the organization and areas requiring more attention. This tool has great potential to save many companies from bankruptcy.