Między ekonomią i afektywnością. Polski reportaż literacki w paradygmacie kultury uczestnictwa

This article examines how the rule of interactivity, which is related to the aesthetics of new media, is adapted in Polish literary reportage. For Frukacz, reportage works with hybrid, intermedia, quasi­hypertext and an emotional inner shape can be identified as interactive. Her focus, however, is on the empirical aspect of how reportage functions within the paradigm of participatory culture that has emerged with digitalisation. To illustrate its impact she discusses the emerging culture of fandom focused on this genre, i.e. growing audience participation in transmedia reportage projects as well as the dialogue between reportage writers and their publishers and readers on social media platforms. She also emphasises the commercial dimension of such an understanding of interactivity by linking contemporary reportage with the concept of affective economy.