Green orientation: conceptualisation and operationalisation

As the dawn of the millennium, growing academic attention has emerged to eco-friendliness as well as subject areas which are related to greening. It is evident that not only the business context but also the military context become eco-friendly and hope to become more educated about that. Conserving natural resources such as water, air, land, and fuel for the military becomes more effective on and off the battleground. The aim of this study is to offer a workable definition of green orientation and to develop a validated and well-adapted instrument for measuring green orientation. Desk research is the method of the study. A working definition of the construct of green orientation developed through a proper conceptualization. An instrument of green orientation developed through an accurate operationalization.