Changes in buying behavior of customers in shipping services during Covid-19 pandemic

Within the framework of this article the impact of the Covid-19 pandemic on purchasing behavior to transport and forwarding companies is examined and discussed. The choice of the topic of work is not accidental as it concerns my family business. The aim of the research was to check which marketing tools work best in the new reality, which transport and forwarding companies had to face. The conclusions from the research were to help verify which purchasing strategies are worth changing, leading or replacing. The aim of the study was to analyse the changes in purchasing behavior of consumers in the transport and shipping services market in the face of a pandemic. It turned out that enterprises that implemented adaptive purchasing methods prospered in a completely different way and had a better chance of surviving on the market in this difficult period.The methodology used in the study is a diagnostic survey. Thanks to the data collected in the interview, using the questionnaire, it was possible to determine the scope and intensity of a given phenomenon, and then to determine the best solutions. The conclusions from the research showed that transport and forwarding companies that want to survive on the market should update their consumer purchasing methods. Together with the pandemic, new consumer behavior has emerged. Consumers are now more deliberate in their decision-making and are at a great time using technology when making purchasing decisions. The interest of social media in selecting and defining a potential service provider has definitely increased. Nevertheless, the quality and price of the services provided are still important, which must not be forgotten by transport companies.