Tytuł pozycji:
The role of non material resources characteristic for a family enterprise in creating its market value
The power of an enterprise can be proved by its ability to generate profit. The other evidence of the company’s power can be its value showed in the money units. The increase of value is measured by different accounting systems, which mainly take into account the profitability and the efficiency in the exploitation of involved wealth. Until recently a success in business had only one dimension – profit, but lately the companies’ aims are getting more and more complex. Together with economic development, property assets start to lose its meaning while non material values are gaining the importance. Customers satisfaction, employers satisfaction, atmosphere at the work place and activity for socially responsible business are more and more important. When we take a family business into consideration, where two systems exist together: a family and a business, non financial resources in building financial value of a company is getting even more complex. Because of that the question arises: What decides and what influences the value of such a complicated subject as a family business, where we have two contradictory systems? Thereby the considerations about the role of non material resources in building the value of a family enterprise have become the main aim of a following article
Adrianna Lewandowska