Museums and coping with overtourism

Newer strains of tourism research are often aimed at finding out good practices for dealing with overtourism and propose a broader understanding of stakeholders of sustainable tourism development. Drawing on qualitative empirical findings from two institutions located in major tourism hubs in Poland, the authors inquire to what extent negative impacts of overtourism can be mitigated by museums. As the findings indicate, museums provide the commercial sector with good examples of conservation and adaptation of historic buildings to contemporary functions and encourage environmentally friendly behaviors. They can contribute to the quality of heritage narration and the quality of merchandise offered to tourists. They may have an impact on community cohesion and local residents’ quality of life as well as encourage immaterial heritage practices. Lastly, museums may exert indirect impact on transformations of urban space by getting involved in strategic planning and discussions on contemporary challenges of urban development.