Assessment of actions taken by employers in respect of the external Employer Branding on the Internet from the perspective of job seekers

The article presents the theoretical basis of the concept of the external Employer Branding and highlights the process of building the company's image as an employer. The overview of secondary research was supplemented with the results of empirical research aimed at finding answers to the question about the assessment of actions taken by employers as part of the external. Employer Branding within and with the use of the Internet by job seekers. The research results allowed for submitting proposals relating to the preferred and used ways of looking for information and perceiving the content presented on the Internet by employers.