Francuskie Zjednoczenie Narodowe : stara partia w nowej odsłonie

The changes in the French National Front in the second decade of the 21st century are generally associated with the advent of a new leader. In 2011, the then chairman Jean Marie Le Pen was replaced by his daughter Marine Le Pen. The reforms introduced by the new chairwoman, including a new party name - National Rally - are referred to as an attempt at dédiabolisation of the party, and they were expected to increase the party’s electoral support. The purpose of the article is to answer the questions about whether the change in party leadership caused profound ideological and programmatic transformation of the grouping or simply brought about changes in the image of the party and its leader. The article also examines the methods of political communication with voters, and whether we are still dealing with a niche and anti-establishment party or due to the reoccurring changes it has become part of the political mainstream.