Monopolizacja serwisów społecznościowych : zachowania wiodących podmiotów z perspektywy neoweberyzmu

Rapid growth of social media has led towards establishment of a new segment of the global economy, growing continually in importance and value. Such an unprecedented phenomenon raises questions regarding economic and social consequences of activities of such popular social media like Facebook, Google+ or Twitter. The aim of the article is to identify potential threats both for users (individual people and small businesses) and other social media stakeholders originating from monopolistic practices of social media management. The analysis is based on the literature review and opinions expressed by social media active and involved users. In result, besides identified potential threats, a picture of further, in-depth research is sketched and possible ways to enable well-balanced growth of social media based on market principles are indicated. It is showed in the article also that Neo-Weberian State paradigm may be considered as a useful theoretical background for further analysis of the social media market.