The role of typography in visual design

In this paper, the authors draw readers’ attention to the visual skills of the artisans in the domain of typography and visual design. This special skill which was once entirely dependent on artisans’ creativity and its primitive tool (chisel), has changed in its visual content with the evolution of the tools (computers). The authors pay attention to graphic design. This is a common area for all design work and connects the problem to symbolic thinking in general. The authors also show connections between craft and technology. Visual design in graphic information has its basic role, but the connections to multi-modality are evident as well as cognition. Many Craft, Technology, and Design Writers see perception as skill and in active light. In the study, a short history from craft typography to an ICT one is illuminated from the times of China and Rome up to desktop publication. As craft is often related to art, so is typography. This relation can be seen in history and also in the art movements of the 20th century. Mixing Typography into all other arts is a remarkable phenomenon. In our consideration, figurative and symbolic expressions form one key category and this paper brings them together as it connects craft, technology, and design arts is a remarkable phenomenon.