Literature and media : influences and interdependency in the empirical research of public opinion

Celem niniejszego artykułu jest przedstawienie pewnych zjawisk literackich, które zaszły w ostatnich latach wskutek oddziaływania mediów na formę i treść dzieł literackich. Pokazano hybrydyzację gatunków medialnych i literackich, scharakteryzowane zostały niektóre powstałe w ostatnich latach żanry literatury niekonwencjonalnej. W pracy wykorzystano materiały dostępne w internecie, czasopismach poświęconych tematyce medialnej i literaturoznawczej. Przeprowadzono badania ankietowe, na podstawie których ustalono preferencje czytelnicze badanych, ich podejście do zmian.

The purpose of this article is to present the most important changes that in the last years have occurred in the branch of literature. These phenomena are discussed in the context of the influence of media on the literary form and content presented in literature. For this, some of the causes and effects of hybridization of media and literary genres were presented. Also, created in the last years at the intersection of literature and journalism, new genres and examples of non-conventional literature were characterized. This article is a part of a doctoral dissertation entitled "Literature and media. The idea of 'interaction of discourses'". The research was based on surveys conducted from September to December 2014. Both materials available on internet as well as in scientific journals and books dedicated to media and literature were used. The results of this study allowed to draw important conclusions concerning the issue. On this basis, the reading preferences of respondents as well as their approach to the changes in the literature were determined.