Moralne dyskursy mediatyzacji

The issues of moral order in a globalized communication world have special significance. The participation of the media in shaping it remains undisputed. Mediatization paradoxes perceived in the media oppression with their coincident positive valorization (information and knowledge, entertainment and fun) make the issue of demonstrating its complexity problematic. They are, after all, public service media, whose patterns are directly reflected in the practiced morality. The question whether/how it is possible to care about values in the mediasphere is a guiding principle of this reflection. In search of possible topics of its penetration I address the sender - receiver relation, reaching to the determinants which shape moral attitudes. In an attempt to define and expose them I concentrate on the issue of responsibility, in my opinion a primary category, whose optics allows us to determine the area of desired values, both individual and community ones. Built as a result of critical thinking and collectivization of knowledge it helps to shape moral sensibility. Analyzing the attitude of the journalist arising from their role I place the problem of axiological consequences in individual and social dimensions. I note that ethical reflection understood as a reflection on what we are doing, as a result of understanding the moral qualifications adopted in the interaction, leading to the formation of self-knowledge, enables shaping oneself as a moral entity. It opens areas of social solidarity and cooperation, expressed in the commitment and care by "being for". The background of the article is a brief characteristics of mediatized reality based on selected sociophilosophical and communicological diagnoses (eg. Bauman, Beck, Bourdieu and Sloterdijk) supplemented with the ideas of Rorty and MacIntyre. The analyses of mediasphere by Vattimo and Castells constitute an important system of references. They are completed by a generalized description of the continually modified media offer, in which the receiver - the user and creator of the media at the same time, exposes his targeted or imposed choices. In such an organized narrative the sender is beexamined through the prism of journalistic duties and their possible execution significantly determining certain interpretations of the proposed messages.