A dissonant heritage site revisited : the case of Nowa Huta in Krakow

The aim of this article is to portray, through the performative lens, the network of social relations associated with the so-called "Crazy Tours" in Nowa Huta, a former socialist (the easternmost and the most populous district of Krakow, built predominantly in the socialist-realist style) district of Krakow. Such initiatives have been emerging in the last few years in different places across Central and Eastern Europe, evidencing the trend to exploit the communist heritage in a commercial way. The project, which methodologically draws on discourse analysis, participant observations and semi-structured interviews, was to characterize the main features of the process of change in the perception of dissonant heritage as well as the revitalization of Nowa Huta as a tourist site.