Zeitgeist in the machine or humanities in the net

The essay offers a reflection on transformations of contemporary culture in the context of technological revolution and rapid development of cyber reality. It deals particularly with the limits of humanistic cognition. The article provides a critical analysis of contemporary condition of knowledge and academic activities. Nevertheless, crucial function of humanities is recognized on the normative level. To prove his points, author introduces the idea of humanistic management and compares historical developments in various cultural backgrounds.