Tracking windows of opportunity along the industry development trajectory

Opportunity stands for a central category for entrepreneurship research. Entrepreneurial identity is defined with the core reference to opportunity. Meanwhile extant studies highlight important challenges when it comes to discussing the very nature of opportunity. A promising approach to reconcile discovery and creation perspectives is to embrace the notion of time. Thus the aim of this conceptual article is to contribute to existing body of knowledge by providing a dynamic perspective for understanding and investigating entrepreneurial opportunities.