Cultural projects in 2030 : a performative approach

In this paper, I argue that focusing on the future in re-thinking management would help achieve a positive, affirmative, and emancipatory change of current organizational flaws. By introducing the perspective inspired by the performative turn, I analyze visions of project management in 2030. Based on the empirical research conducted at several cultural institutions, I have created and present five metaphorical scenarios of project management in the future in order to show possible ways of development, opportunities, and threats. I also present the recommendations for change formulated by the research participants in relation to several aspects of project management. According to the idea by John L. Austin, the research and the text itself are intended to take the form of a performative utterance. This inspiration should help involve the interviewees and readers in the modification of project management by engaging them in the process of thinking, talking, and designing the visions of future.