Image management and communication strategies of Jerzy Grotowski’s Theater of 13 Rows : reconnaissance

The article proposes a very preliminary reconnaissance of the strategies and methods used and developed by the world-renowned Polish artist and theatre researcher Jerzy Grotowski (1933-1999) to create and manage a socially attractive image of himself and of the institution he run. It presents several basic ways and strategies of creating and managing these images developed in the Opole period of Grotowski’s activity (1959-1965), including Ludwik Flaszen’s comments and the ways in which the Theatre’s own publications, photography, radio and film are used as tools for creating and communicating the image.