Can a legal entity claim adequate compensation under Czech law in the event of infringement of its good reputation?

This article provides an analysis of the possible means of protection for a legal entity that has suffered an infringement of its reputation. The paper focuses specifically on two options - unfair competition and general private law protection of reputation: it points out the differences between them, especially with regard to the right to claim adequate compensation as a claim for compensation of non-pecuniary damage caused by the infringement of the reputation of a legal entity, both in terms of legal regulation and the current case law of the Czech courts.