Corporate Social Responsibility in sport

Corporate Social Responsibility (CSR) is an important element of running business. It is also seen as an important aspect of the sports sector and many sports organizations. In addition, growing interest of CSR in sports is reflected in many recent social studies. The importance of sports is seen today not just as an active lifestyle, but also as part of a business model. Today, sports events have many stakeholders, investors and sponsors, who not only want to see a ‘good show’, but have invested money and are looking for a return on their investment. Therefore, sports organizations should invest in the big picture and the sporting experience as a whole. This article points to relations between sports and CSR in the context of providing safety in sports events.