Internationalization process of Polish universities : perspective on entering Central Asia Region : evidence from Kazakhstan

The article focuses on the process of internationalization of higher education with a special focus on student mobility. Poland in near future will be facing unfavorable demographic changes, which will also affect higher education. Growing competition between countries in attracting new students from abroad is one of the challenges for Poland. One of the most promising markets from the perspective of Poland is Kazakhstan. This country is developing dynamically, investing in human resources which translates into increasing mobility of students. In 2017 less the 700 student from Kazakhstan were studying in Poland, the numbers indicates that there is a lot of space to grow in this area. The authors conducted a survey among Kazakh students regarding their preferences as to the choice of studies abroad. The results indicate the most interesting destinations for students from Kazakhstan and what they expect from studying abroad.