Cultural management

Generally speaking, cultural management is management, in the area of culture. However, it is a very broad definition, therefore, can be many different forms of cultural management. In this article the author wants to refer to the two most important forms of cultural management: the management of culture and culture management. These terms are sometimes confused with each other. The differences mainly take the way of understanding culture. We can understand culture as the total of the inherited ideas, beliefs, values, and knowledge, which constitute the shared bases of social action, the total range of activities and ideas of a group of people with shared traditions, which are transmitted and reinforced by members of the group, the artistic and social pursuits, expression, and tastes valued by a society or class, as in the arts, manners, dress, etc, the attitudes, feelings, values, and behaviour that characterize and inform society as a whole or any social group. The author of this article proposes two types of culture (distinguished on the basis of previous arguments). The first is the intellectual culture (creative), the second is the integral culture (relational). Both together make up the common culture, understood in the broadest sense. The both of them could be developed by the proper cultural policy of the state.