- Tytuł:
- Customer perceived value and customer relationship marketing in b2b agribusinesses: a case of agrochemical market in Sri Lanka
- Autorzy:
-
Pathmanathan Sivashankar
Dilukshi Rangani
Maheshika Rathnayake - Data publikacji:
- 2019-12-28
- Tematy:
-
customers’ perceived value
customer relationship marketing
agrochemical industry
B2B markets
customer retention
re-purchase behaviour - Pokaż więcej
- Dostawca treści:
- CEJSH