- Tytuł:
- The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising
- Autorzy:
-
Kumar Sunita
Khanna Shivi - Data publikacji:
- 2022-12-20
- Tematy:
-
Elaboration Likelihood Model
Consumer Buying Process
Central Route
Peripheral Route
Informative Advertising
Persuasive Advertising - Pokaż więcej
- Dostawca treści:
- CEJSH