- Tytuł:
- Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension
- Autorzy:
-
Elizabeth Kempen
Lorna Christie - Data publikacji:
- 2022-04-05
- Tematy:
-
UHT milk
line extension
product design
behavioural reasoning theory
extrinsic
attributes
purchasing intention - Pokaż więcej
- Dostawca treści:
- CEJSH