- Tytuł:
- The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?
- Autorzy:
-
Faheem Gilal
Naeem Gilal
Rukhsana Gilal
Zhenxing Gon
Waseem Gilal
Muhammad Tunio - Data publikacji:
- 2021
- Tematy:
-
brand attachment
brand passion
purchase intention
product involvement
young consumers - Pokaż więcej
- Dostawca treści:
- CEJSH