- Tytuł:
- Marketing function and logistics revisited: Revised Dual Sub-functional Model approach
- Autorzy:
- Tek, O. B.
- Data publikacji:
- 2013
- Słowa kluczowe:
-
supply chain
marketing function
logistics sub-function
delivery
promise management
making promise
keeping promise
obtaining demand sub-function
ethics and social responsibility in Logistics
value offer
value proposal
4Ps
4Cs
marketing mix
retailing mix
relationship marketing
love brand
3PL firms - Pokaż więcej
- Dostawca treści:
- BazTech