- Tytuł:
- Influencing Consumer Decisions on Instagram: The Differential Impact of Posts and Stories Across the EKB Model
- Autorzy:
-
Silveira Paulo Duarte
Chawla Yash
Xara-Brasil Duarte - Tematy:
-
consumer behaviour
decision-making process
ekb model
influencer marketing
instagram marketing
social media content
social media - Pokaż więcej
- Dostawca treści:
- CEJSH