- Tytuł:
- “DO I CARE THAT YOU ARE CREDIBLE AND WE ARE SIMILAR?” EXAMINING CREDIBILITY AND SIMILARITY AS EXPERIENCED BY SOCIAL MEDIA FOLLOWERS
- Autorzy:
- TAN Caroline S. L.
- Tematy:
-
credibility
influencer-follower relationship
similarity
social media follower
social media influencer
source credibility theory - Pokaż więcej
- Dostawca treści:
- CEJSH