- Tytuł:
- Corporate Reputation and Brand Architecture: the Debate
- Autorzy:
- Dalija Hasanbegović
- Data publikacji:
- 2011-11-01
- Tematy:
-
corporate reputation
brand architecture
monolithic brand structure
endorsed brand structure
branded identity structure
corporate identity
corporate brand
corporate communication
corporate culture
corporate reputation management
corporate social responsibility - Pokaż więcej
- Dostawca treści:
- CEJSH
Artykuł