- Tytuł:
- Goodvertising as a Paradigmatic Change in Contemporary Advertising and Corporate Strategy
- Autorzy:
- Minár Pavol
- Tematy:
-
BRANDED CONTENT
CAUSE MARKETING
CONTEMPORARY ADVERTISING
CONSUMER EMPOWERMENT
CORPORATE STRATEGY
GOODVERTISING
MILLENNIALS
PARADIGMATIC CHANGE
PURPOSE-DRIVEN MARKETING - Pokaż więcej
- Dostawca treści:
- CEJSH