- Tytuł:
- The Slogan Effect: The Power Of Brand Discourse In Liking And Purchasing Behaviour
- Autorzy:
-
Aslan Emre Ş
Demire Çağatay - Tematy:
-
Slogan Effects
Brand Discourse
Brand Liking
Brand Purchasing Behaviour
Slogan Liking
Slogan Purchasing Behaviour - Pokaż więcej
- Dostawca treści:
- CEJSH